Levi Strauss & Co.: From Λιβαισ to Global Fashion Icon
Λιβαισ: The Enigma The symbol Λιβαισ (pronounced “Levis”) stands as a beacon in the world of fashion, representing the iconic American denim brand Levi Strauss & Co. Founded in 1853, Levi’s has not only revolutionized the clothing industry but has also left an indelible mark on global fashion. The exact meaning of Λιβαισ remains elusive,…