Modern Marketing Strategies

Key Takeaways Table of Contents Definition and Importance of Micro-Influencers Micro-influencers typically have a follower count between 1,000 and 100,000 on social media platforms. Unlike celebrities or macro-influencers, micro-influencers engage with a niche audience with specific interests. This creates a valuable proposition for brands seeking targeted outreach and authentic engagements. Forbes says their influence is…